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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/BPu2TpYjJ_f/" target="_blank">A photo posted by torridfashion (@torridfashion)</a> on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2017-01-26T15:06:46+00:00">Jan 26, 2017 at 7:06am PST</time></p>
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The talk of plus-size fashion in the fashion industry still has some growing to do, one of our favorite women's retail chains to find plus-size styles, is actually communicating in a catchy and compassionate way that real women have curves, point blank.
While other companies claim they use "real" women in their advertisements but usually stick to conventional, aesthetically pleasing gals that are on the smaller end of the plus-size spectrum, Torrid did the total opposite for their latest campaign, #TheseCurves.
Flipping the problematic phrase of "real women," they did just that: feature real women in their campaign instead of professional models. The <a href="https://www.instagram.com/explore/tags/thesecurves/">#TheseCurves campaign</a> features a diverse cast of women—from everyday customers to <a href="http://www.allure.com/story/-nadia-aboulhosn-launches-her-first-ever-fashion-line">curvy social media stars</a>—modeling the brand’s new lingerie styles, which is available in sizes 10 to 30.
[caption id="attachment_784005" align="aligncenter" width="570"]<a href="http://madamenoire.com/wp-content/uploads/2017/01/intimates_social_collage_thesecurves1.jpg"><img src="http://madamenoire.com/wp-content/uploads/2017/01/intimates_social_collage_thesecurves1.jpg" width="570" height="760" class="wp-image-784005 size-full" /></a> Photo Credit: Couresty of Torrid[/caption]
To find the lucky ladies that would flaunt their curves on camera, Torrid held a social media sweepstakes, because duh. Fans were asked to share a sexy selfie and explain in the caption “what makes #TheseCurves all yours” for a chance to appear in the campaign.
But this campaign is more than just sexy photos. “Launching this hashtag with our intimates campaign felt right because finding the right bras and panties for a plus size woman has its challenges," explained the brand's Vice President of Design, Liz Munoz. "Oftentimes, plus-size women [are] been left with bland options...[Plus-size women] should have sexy options just like straight-size women."
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